What is a financial market?A financial market is a spectrum term which means a marketplace where buyers and sellers trade in assets in the form of stock, currencies and derivatives. The demand and supply forces determine the price of these assets.Depending on what is traded, there are mainly two types of financial markets:1. Capital market – where securities like bonds, stock, etc. are traded. They are for long-term investment.2. Money market – where high-liquidity items like US Treasury bills, currencies, etc. are traded. They are for short-term investment with equal chances of big gains and big losses.Why is financial market important?The financial markets mobilize domestic savings and foreign capital for productive investments. The economic growth of any country depends on the efficiency of its financial markets. An ineffective financial market would mean that you are not exploiting all opportunities and an inefficient one will cripple you and not let you compete on a global scale.Its level of sophistication:• Encourages Foreign Direct Investment (FDI)• Allows domestic corporations to raise funds for growth and expansionGCC Market Structure OverviewDeveloping their financial markets has been a priority for GCC since 2002. Their vision has mainly been to promote the development of local marketplaces like UAE market structure and Kuwait market structure, and to make the GCC countries a financial hub in the region. With the oil prices dropping and the depletion of the oil reserves, the GCC region has no choice but to diversify its economy for a sustainable growth.Current GCC Market StructureThe Saudi Arabia market structure, though solid (none of the banks collapsed in the aftermath of the Global Financial Crisis in 2008-09), still lacks sophistication. Most domestic companies even now use their retained earnings or traditional bank loans to finance their growth activities. When compared to their Asian and Latin America counterparts, the region forms only 0.8% of the global capital volume says a Deutsch Bank report.The share of GCC countries is even lower with only 1% says an IMF report. The weak share of the UAE market structure is due to the government’s heavy engagement in the economic activities and the weak private sector.In order to measure the financial marketplace development, the ratio of financial assets to the GDP is used. The GCC’s 0.8% share of the global financial market to its 1.7% share in the global GDP shows a skewed size of the financial sector.The Kuwait market structure, however, shows that the financial sector plays a significantly higher role, 14% to be precise, in its share of GDP. For GCC, on a whole, finance chips in only 6% of GDP.The current GCC capital structure shows that not only are the countries behind in terms of economic potential internationally, but also relative to the development in the region.Identified problems with the GCC Market Structure• High banking concentration, especially in the Saudi Arabian market structure, due to limited access for private players. Domestic and public monopoly has led to poor investment environment and restrictive policies. Gradually though, the policies are being revoked to encourage liberalization.• The weak competition which has led to high prices, fewer varieties of financial instruments, poor services, etc.• Stock markets in GCC have been far behind in terms of international standards with a concentration on the largest sector in Saudi Arabia. The stockmarket plays a major role in Saudi Arabia capital structure, contributing to 61% of the total domestic financial asset.• Since it is easy to earn money from government projects, individual entrepreneurship is not supported and financial institutions do not play their part in allocating venture capital and risk.Final wordThough the liberalization and privatization of the GCC market structure are already under way, the GCC region still has to go a long way. Based on an IMF report, they should focus on the following financial sector reforms:• Strengthen demand and supply
• Reduce government participation and open up to foreign competition
• Enhance the bank regulatory and supervisory framework
• Develop efficient and effective capital instruments for financing
Category Archives: Uncategorized
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.
Why Instafollow HQ Is One of the Top-Rated Instagram Tools?
As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.
It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.
Be it a business, brand or personal, Instagram is loved by all!
Attractive Images are posted with hashtags and captions to provide additional information.
With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.
With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?
Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ
Helps in Capturing your Audience’s Attention
Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.
Instafollow HQ creates your feed with detailed Perfection
Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.
Develops an Appealing Account
InstafollowHQ has special editing tools that keep your account look elegant.
By maintaining attention capturing look for your business/brand, it indicates you are a true professional.
Increases Your Network
Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.
It also adds location to your posts so your right customer can reach to your destination.
Creates Creative Content
We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?
Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.
Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!
So what are your thoughts?
Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.
Don’t wait! Don’t hesitate! Yeah! Because it’s time to grow your business.
Request a FREE Quote Now!
InstaFollowHQ is the best digital toolkit for every businesses and brand.
It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.